Popular on the west coast, but unknown to most in the east is a chain called In-n-out Burger.

Jer is more than casually familiar with the place, but I'd only heard of it as a passing reference in 'The Big Lebowski'. They are deservedly popular out here, and their business practices as far as food production go - are a model for the other soulless chains to admire. This is a relatively big chain with 140 locations, yet they raise their own grain fed cattle on their own farm, then butcher and prep themselves. The meat arrives fresh daily, and it's never frozen. They prepare each burger to order, on a fresh baked roll, with no preservatives. The fries are cut from the potato minutes before they reach your tray. The cheese is pure and not processed, the leaf lettuce is hand picked and the tomatoes are ripe and taste as fresh as any I've ever had. The shakes are of course 100% real ice cream. All packaging is paper and recyclable and recycled.
This is not a concept they've developed over their maturation to lure a more modern consumer...they've been doing all of this the same way since their first place opened up in 1948. Amazing lunch, for $6.50 ... Or at any price.

I was wrong in questioning it's worth while we made a 20 minute trip to travel 1 mile on motorcycles in the 115 degree blaze, but the ride was nonetheless painful. The place is packed with loyalists who would likely never stray. Jeremy bought 3 shirts and I went to the gym here at the Hard Rock to work off the shake and fries.
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